United States Steel
The United State Steel Corporation wanted a brand logo that will represent them Globally, so gray tone color was chosen to keep it neutral to appeal to the international audience. The logo mark was designed to show a half shaped star made of line which represents steel bars. Futura was chosen as the logo typeface because of it’s geometric shape, lines and curves to make it modern.
Infinte Board Game
Infinite was designed as a family oriented board game that utilizes a unique concept, brand and packaging portability. Inspired by the board game sorry, the objective is for each player to move all four pieces from start to finish. Our greatest use of efficiency was in the packaging where the board game is the actual box for easy transport, storage, and clean-up.
Eccellente Pasta
Eccellente is an organic grown durum wheat pasta imported from Italy. The concept behind the design was to emphasize on the main ingredient in the product, wheat. The wheat plant is used as a pattern for the background and also used as die-cut to show what type of pasta the package contains. The colors used were chosen to accentuate the contents of the package and illustrate it’s organic qualities.
Anasi Ale
Anasi Ale is an imported Ghanaian beer in the United States. The concept behind the design was to use bold colors and patterns that represent the Ghanaian culture, yet standing out in the clutter of beer packaging in the United States. Anasi in Ghanaian language means spider, so it was incorporated into the design. The target audiences are beer drinkers who enjoy hand crafted ale, but desire a unique flavor and spice.